If people are visiting your website and the phone is quiet, pick one service you want more calls about. Open that page on your phone and try to use it the way a new customer would. Can you tell what’s offered, whether the business serves your area, and how to get a quote? Start there before spending money to send more people to the page.
Find out which page visitors start on
People can land on a service page or a blog post straight from a search. If your analytics show which pages visitors start on, look at the busiest ones alongside the services you want to sell. Google Search Console can also show which searches brought up a page. A person reading a general how-to article may have a different reason for visiting than someone looking for a provider nearby. Give each page a next step that fits what the reader came to do.
Try every way a customer can reach you
Open your site on a phone where you’re signed out. Tap the phone number and check what number opens. If you offer texting, check that the message opens with the right recipient. Submit a clearly labeled test through your own contact or quote form. Check for the confirmation on screen, then make sure the test arrives in the inbox someone actually monitors. If you have a booking link, confirm that the right service and appointment options appear.
One easy detail to overlook is the wording around the form. Tell people what you need to get started and what happens when they send it. For example, a contractor might ask for a ZIP code and a short description of the job so they can confirm the location is in their service area. That’s a useful question the customer can answer without writing a long message.
Measure the actions separately
We look at calls, text taps, and successful forms separately when the site can track them. A tap on a phone link shows someone tried to open the dialer. Your call history tells you whether a call came in. For forms, count the successful submission and check delivery separately. Google Analytics calls actions you’ve marked as important key events. If the report looks quiet but you’re receiving inquiries, check the tracking before drawing conclusions. Google’s explanation of key events covers how they work.
Pick one page and one fix
Start with a page for a service you want to sell. Fix a broken contact option, clarify the service area, or replace a vague button with one that says what happens next. Write down when you made the change. Compare a similar stretch of traffic afterward and look at the calls and messages that actually came in.
If you’d like a second set of eyes, send us the page and tell us what you want visitors to do there. We can help you check the path from the first visit to the inquiry. Ask us to look at your website.